Public Affairs

The term public affairs embraces the active control of the relationships of a company, an institution or an association with society, politics and public administration. The objective is to attain a position in the public domain and obtain the conscious support for the business activities or to avert undesirable developments, undercurrents and trends.

One of KOOB's specialities is to look after all kinds of associations and organisations. The work is this field requires a lot of experience and tact owing to the particular sensitivity of the internal opinion-forming processes.

The key task in association communications is to publicise the particular interests and issues of the association members, which, taken on their own, would be underrepresented, by means of joint communications action.