Crisis Communications

Crisis situations are unavoidable. Every day we hear about environmental crises, economic crises and accidents. Most crises become public at some point and, in order to respond to them, open and credible dialogue with the public is necessary.

1. Pre-crisis (crisis prophylactics) - Arming for an emergency

We develop strategies for emergencies. What would be the ten worst things that could happen?

2. Crisis (crisis management) - Time is of the essence

We weigh up  the means of communication according to urgency, sensitivity and complexity of the information and make sure that only one contact is available to the press.

3. Post-crisis (crisis analysis) - Exploiting opportunities

We openly criticise  tactics, rethink the crisis plans and eliminate the weak points. The aim is to view the crisis as an opportunity and to be better prepared for it than before (hyper-compensation).

KOOB has a lot of practical experience in dealing with crises, for example the fire at Düsseldorf airport, the carcinogenity of materials, salmonella in food etc. We trust you will appreciate that we cannot present further details or case studies on these very sensitive and confidential issues.